Sweetest Day Holiday

Couples getting chair massage
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Happy Sweetest Day

What isSWEETEST Day?

Sweetest Day Timeline

10 Oct 1921

Cleveland’s Candy Day

A committee of 12 confectioners in Cleveland stage the world’s first Sweetest Day by distributing 20,000 boxes of candy.

10 Oct 1921

01 Oct 1922

Sweetest Day Tries To Go National

Efforts to spread the Sweetest Day phenomenon beyond the Midwest meet a lukewarm reception

01 Oct 1927

Failed Attempt at Sweetest Week

The New York Times reported that "the powers that determine the nomenclature of the weeks of October" decreed that the week beginning on October 10, 1927, would be known as Sweetest Week

01 Oct 1927

19 Oct 1940

Another Sweetest Day Attempt

A promotional event was marked by the distribution of more than 10,000 boxes of candy by the Sweetest Day Committee.

3rd Saturday of October

While the cities of Cleveland and Detroit have long embraced "Sweetest Day" as a significant day symbolized on the 3rd Saturday of October, it has been slow to catch on elsewhere.

17 States and Growing

Currently 17 states recognize "Sweetest Day" as a day to give something sweet to someone important.

Our Take on Sweetest Day

Any reason to show appreciation to someone special gets our support.

Always being on a Saturday is brilliant for everyone involved. We love that!

Spread the word about "Sweetest Day". We all deserve more sweetness in our lives.
While chocolate is a great gift, sometimes an experience is the perfect way to say "you are important to me". Find your nearest location and read about our fabulous, private, couples massage experience.